"Every bike deserves a new life", I said to my wife…
I couldn’t understand why people just threw away their old bicycle. I couldn't understand why people had left it behind with a bent wheel, or just a little rust on it. I couldn’t understand why people decided to upgrade themselves by buying a new bicycle before considering the quality they might possess, and the opportunities for upcycling. Even though maybe possessing a quality bike that had been through a LOT in its lifetime, people decide to replace it… a bike with soul and patina. Just lying there.
While passing through the streets of centrum Copenhagen when studying architecture, driving my sons in a baby carriage, I watched selected bicycles. Over two maternity leaves. And in between...
The picture of these abandoned bicycles was constantly glued into my mind.
I was studying architecture when I made my very first bicycle in 2008. That one, I owned for 3 days. I was asked for the price of the bike while cycling in the streets of Copenhagen. And sold it…needed the money.
The next one was built in same style as the first one…from an old Raleigh frame. It was also sold, two weeks later. I thought…Why?
I built several bikes as a student in architecture and after I graduated, I was working as one. I was still watching the bicycles left behind. Some I have lost, some I have gained. Meanwhile, my wife was studying Economics, and at the same time working at the local coffee shop as a barista to learn Danish. Along the way, she graduated as an Economist with the Danish language as a bonus. And of course, her interest for a good coffee made with quality.
Living in the colourful Christianshavn in Copenhagen, I saw people biking… saw people enjoying coffee. And the idea of combining these two things, Coffee and Bikes, became more and more visual in my mind. In our minds.
We started to develop the concept and opened under the name of Heritage Coffee and Bikes just before Christmas 2014. The concept was the first of its kind in Denmark, combining what people in Denmark love and need: Coffee and Bikes.
The basic idea is to recognise the quality of old things and the possibility to recycle and upcycle.
The basic idea is to recognize the quality of modern things and designs that lasts. To recognize and respect the history and how fashion and design travel in the circle of endurance.
A new name 2017
The new name, Wecycle Copenhagen, is chosen because we want to relate and focus more on the bicycle part our concept.
The new name, Wecycle, relates to people in general and the healthy lifestyle of cycling. Our common interest of cycling.
The bicycles are the heart of our business, the beginning of it all. Behind the name and the concept, is the head designer and architect, Haukur Thorr. We are the same team behind the brand, the same vision and the same heritage. Wanting to inspire you to cycle.